Our bespoke shoes are handcrafted by artisans in eastern Italy, home to some of the most prestigious shoe factories in the world.
We invest in custom constructions & molds that meet our high standards of design and fit, making them truly one of a kind.
We know that the modern woman is constantly on the move. We know this because we are the modern woman and we strongly believe that contemporary women require shoes that don’t just stop at style. It’s our goal to bridge the gap between high fashion luxury and everyday functional comfort. From fine leather soles, to superior lamb leather lining, every material is meticulously sourced to ensure a soft and supple feel that molds to your feet, with a durable finish.
Unique design that goes hand-in-hand with comfort and versatility.
We utilize more spacious and ergonomic shapes around your toes, whether round or square in design, ensuring your toes can lie flat and aren’t squished or cramped. Insoles are lined in memory foam for added cushion and support. Our boot, heel and wedding shoe designs feature a wider heel providing more stability for walking, and dancing, Our shoe buckles and accessories are made from non-allergic metal, especially beneficial for our clients with sensitive skin.
Seasonless styles in limited quantities.
We don’t believe in fast fashion. We strive to make every pair feel like an investment piece that you aren’t afraid to wear day after day, season after season.
Directly from us, to you.
50% less than traditional retail prices. In an effort to close the pricing gap and eliminate additional retail markups, we choose to sell directly to you, through our website. This enables us to offer superior quality at an exceedingly affordable price point for luxury shoes.
Daniella was born and raised in Johannesburg, South Africa. Growing up in “Joburg” Daniella had very little exposure to international fashion runways and household brands, but always found herself immersed in fashion magazines. She was first introduced to overseas luxury shoe brands on a family vacation to NYC at the age of 13. That trip ignited her love affair and obsession with exquisitely crafted footwear.
For Daniella, shoes are more than a fashion staple, they are what physically ground us and influence how we move throughout our day.
Daniella has worked in fashion for the past 7 years at retailers like rag&bone, Shopbop, and ShopStyle. It was the reality of keeping up with a demanding work schedule that finally led Daniella to launch her eponymous line. Daniella noticed that she, as well as the women around her, were busier and more mobile than ever, yet their footwear was falling short. Feeling stylish meant having to suffer in uncomfortable and extravagantly thin heels. It was difficult to find a quality shoe brand at a reasonable price point that could also provide all day wear from office meetings to dinner.
Daniella’s love for footwear and need for function led her to develop a brand that strives to support, enrich, and elevate the lives of ambitious women. Growing up with an interior designer for a mother, childhood conversations were often geared towards the significance of textures, color, and fabrics in holistic design. Continuing in her mother’s footsteps, Daniella parlays this instinctual knowledge and love for creating beautiful things hand-in-hand with an unflinching dedication to comfort and versatility.
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