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I loved beautiful shoes. I just wanted to wear them all day.
Originally from Johannesburg, South Africa, I moved to New York and built my career in fashion, spending over seven years working with brands like Shopbop and rag & bone.
Along the way, I kept coming back to the same frustration: I loved beautiful shoes, but I couldn't find ones I actually wanted to spend the day in.
So I decided to engineer my own.
Every design starts with the details you don't always see: custom-developed lasts, carefully calibrated heel pitch, thoughtfully shaped toe boxes, and multiple layers of memory foam cushioning. I personally wear-test and refine each style, adjusting the smallest details until the fit feels just right.
Because I don't believe comfort should be an afterthought. It should be built into the design from the very beginning.
In their words
I own eight pairs and I love every one of them.
Anna H · Verified buyerI own several pairs of much higher priced shoes but none of them compare to this shoe.
June R · Verified buyerI usually struggle to find shoes that work for me at all -- let alone heels -- but these are a total game changer.
Thea E · Verified buyer
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